Happy Lee Know Day: The Kinetic Evolution of Stray Kids’ Main Dancer into Gucci’s Global Icon

In celebration of Lee Know’s birthday, Fashionable Kanvas honors the remarkable trajectory of Stray Kids’ main dancer into one of luxury fashion’s most magnetic global muses. Since his debut with Stray Kids in March 2018, Lee Min-ho’s technical background as a professional dancer immediately established him as the anchor of the group’s famed DanceRacha line. Over the years, that same physical precision, sculptural facial symmetry, and understated elegance have propelled him into the high-fashion stratosphere, cementing his position across global ambassadorships and iconic house collaborations.

The Luxury Footwear Benchmark: ETRO Earthbeat & DanceRacha

One of Lee Know’s earliest and most memorable intersections with high-end fashion occurred in September 2021, when Italian luxury house ETRO selected Stray Kids’ DanceRacha trio—Lee Know, Hyunjin, and Felix—to star in a major video campaign launching the ETRO Earthbeat sneaker collection. Choreographed in collaboration with Street Woman Fighter’s Monika (Coreo Agency), the high-concept commercial featured Lee Know executing sharp, fluid dance movements while wearing ETRO‘s vibrant, multi-textured luxury sneakers. The campaign bridged Italian artisanal craft with contemporary K-pop performance, setting a new precedent for luxury footwear advertising.

The Crown Jewel: Gucci Global Brand Ambassador

In June 2025, Gucci officially announced Lee Know as its Global Brand Ambassador. The announcement consolidated an organic relationship that began on the front row of the Gucci Cruise 2025 show at London’s Tate Modern in May 2024, where he commanded international headlines wearing a sharp GG monogram wool suit. Under the creative direction of Sabato De Sarno, Lee Know has represented the Florentine house at major global events, including the Gucci Osteria and Edit Room gatherings in Seoul, as well as the Gucci Fall/Winter 2026 runway show during Milan Fashion Week. His refined editorial presence has fronted consecutive Gucci global campaigns and magazine covers.

Global Runway & High-Street Footprint

Beyond his signature tie with Gucci, Lee Know’s fashion presence spans top-tier global brands:

• Tommy Hilfiger: As a global brand ambassador alongside Stray Kids, Lee Know made history at the 2024 Met Gala wearing custom Tommy Hilfiger tailoring, followed by a front-row appearance at the brand’s Spring/Summer 2025 New York Fashion Week show alongside bandmate Felix.
• Matin Kim: Selected as the face and muse for Korean contemporary label Matin Kim’s Fall/Winter 2026 campaign.
• Jewelry & Editorial Partnerships: Highlighted in high-jewelry editorial features for French houses Boucheron (Nylon Japan) and Chaumet (Marie Claire Korea), alongside earlier fashion spreads featuring Dior in Dazed Korea.
• Commercial Powerhouse: Group and sub-unit endorsements including streetwear label Mahagrid, tech brand SLBS, Philippine fashion giant Bench, Nacific, Ivy Club, and Lotte Duty Free.

Editorial Portfolio & Cover History

Lee Know’s cover trajectory charts his growth into an international style icon:

• Beauty+ Korea (February 2022): His first major solo magazine cover, establishing his “sculptural” visual appeal.
• Arena Homme+ Korea (April 2020): Early duo editorial with Hyunjin.
• W Korea (October 2023 / June 2024 / November 2026): Multiple digital and print covers with Gucci.
• Esquire Korea (August 2025): Post-ambassadorship cover story highlighting Gucci Pre-Fall tailoring.
• Harper’s Bazaar Korea (November 2025): High-fashion Gucci cover story.
• Nylon Japan (April 2026): Cover story featuring Boucheron high jewelry.
• Marie Claire Korea (May 2026): Cover story featuring Chaumet jewelry.
• Numéro Tokyo (November 2026): Cover story with Gucci.

From dancing in ETRO sneakers to fronting Gucci campaigns worldwide, Lee Know has built a fashion legacy defined by discipline, versatility, and undeniable elegance.

All images featured in this article are credited to owners . They are used for editorial and illustrative purposes only, with no commercial intent. All rights remain with their respective owners.