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gucci
Tian Xiwei Officially Named Gucci Brand Ambassador
The house of Gucci has officially elevated Chinese actress Tian Xiwei from “Friend of the House” to Global Brand Ambassador….
How South Korea Became Luxury Fashion’s Ultimate Canvas
There was a time when the relationship between Western luxury houses and South Korea could be summarized in two pillars:…
The Collector’s Grail: Stray Kids’ Most Iconic, Highest-Selling Fashion Covers & Luxury Ambassadorships
As Stray Kids transition from the monumental global impact of their dominATE world tour into their electrifying new ‘Run It‘…
The Ultimate Guide to Creative Directors Across the Top 10 Luxury Fashion Houses
In the high-stakes world of fashion, a luxury house’s identity is constantly reinterpreted through the eyes of its Creative Director. From…
The Shock of the Visible vs. The Silence of the Screen: A Veteran’s Take on Modern Outrage
After more than twenty years in the fashion industry, I’ve seen the lines of ‘decency’ redrawn a thousand times. But…
Stray Kids and Fashion: The Complete Story of How Eight Men From Seoul Conquered Every Luxury House on Earth
There is a moment in the history of K-pop’s relationship with luxury fashion that deserves to be circled in red…
Fashion’s Biggest Illusion
Why We Think We Buy Logos , When We Actually Buy Recognition. Stop someone on the street and ask them…