Stray Kids and Fashion: The Complete Story of How Eight Men From Seoul Conquered Every Luxury House on Earth
There is a moment in the history of K-pop’s relationship with luxury fashion that deserves to be circled in red…
Brand Ambassadors
The Invisible Runway: How K-pop Music Videos Became Fashion’s Most Powerful Creative Engine
A deep dive into the brands, the styling decisions and the cultural strategy behind the most watched fashion moments on…
Gucci Lights Up Gangnam: Lee Know Fronts Seoul Photo Wall Event
Seoul got a flash of Gucci glamour this morning. On July 30, the Italian house staged a photo wall event…
Changbin x Autry: How a Sneaker Brand From Venice Found Its First Global Face in a K-Pop Producer
There’s a version of this story that reads like a straightforward brand deal. A footwear label needs a face, a…
Versace Names Ding Yuxi as Global Fragrance Ambassador
Versace has announced Chinese actor Ding Yuxi as its newest global fragrance ambassador, marking another significant step in the house’s…