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Brand Ambassadors
Jisoo Embodies the Architectural Radiance of Cartier High Jewelry in Seoul
At the Seosomun Shrine History Museum, where brutalist stone architecture meets the quiet majesty of South Korean history, Cartier presented…
Decoding Metawin Opas-iamkajorn’s Global Cultural Empire
In the contemporary luxury landscape, where the intersection of East Asian pop culture and European heritage tailoring has become the…
Ricola Appoints K-Pop Icon IU as New Asia Brand Ambassador
Swiss confectionery and wellness icon Ricola has officially unveiled K-pop megastar and acclaimed actress IU (Lee Ji-eun) as its new…
Inside Kim Seung-min’s Journey to Burberry ( Happy Birthday BTW )
On September 22, the global music landscape celebrates the birthday of Kim Seung-min, the main vocalist, intellectual anchor, and vocal…
Sung Hanbin x Swarovski: Liquid Silver and the New Masculinity
High jewelry is shedding its rigid conventions, and ZEROBASEONE’s leader Sung Hanbin is at the forefront of this revolution. As…
The Collector’s Grail: Stray Kids’ Most Iconic, Highest-Selling Fashion Covers & Luxury Ambassadorships
As Stray Kids transition from the monumental global impact of their dominATE world tour into their electrifying new ‘Run It‘…
ARCHIVAL FANTASY: XIN ZHILEI FOR ROGER VIVIER F/W 2026
Chinese global brand ambassador and Venice Film Festival Best Actress winner Xin Zhilei steps inside Maison Vivier’s historic Paris salons…
MILE PHAKPHUM : The Aristocratic Renaissance of Classic Elegance
In a fast-fashion landscape driven by relentless noise and fleeting virality, Phakphum Romsaithong, known around the globe simply as Mile,…
TOD’S NAMES SHOTA WATANABE FIRST MALE BRAND AMBASSADOR IN JAPAN
Italian luxury house Tod’s expands its Asian footprint by appointing Japanese singer and actor Shota Watanabe as its first-ever male…
Nattawin Wattanagitiphat : The Magnetic Catalyst of Modern Asian Luxury
If luxury in the 2020s has a new heartbeat, it resonates directly from South Asia to the avenues of Paris….
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