RIIZE’s Anton Officially Joins Saint Laurent as Brand Ambassador

Following his front-row appearance under the illuminated Eiffel Tower at Saint Laurent’s Summer 2027 show, French luxury house Saint Laurent and SM Entertainment officially announced Anton, member of K-pop group RIIZE, as the maison’s newest Brand Ambassador. The appointment cements the young artist’s rapid ascent in global fashion, aligning him alongside established YSL icons Rosé of BLACKPINK and Ten of NCT.

Wearing a razor-sharp, monochromatic tailored suit designed by Anthony Vaccarallo, Anton’s Parisian debut stood out for its effortless poise and classic silhouette. In an official statement, the artist shared his gratitude for joining a house he has admired since his youth, noting that immersion into Vaccarello’s dark, romantic design universe offers fresh artistic inspiration for his music and personal style.

Anton’s official union with Saint Laurent highlights the accelerating pace at which major luxury houses are aligning with rising third- and fourth-generation Asian pop stars. By anchoring front-row rows and global editorial moments, artists like Anton demonstrate how high tailoring seamlessly bridges musical performance with heritage Parisian luxury.

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