Tian Xiwei Officially Named Gucci Brand Ambassador

The house of Gucci has officially elevated Chinese actress Tian Xiwei from “Friend of the House” to Global Brand Ambassador.

The announcement marks a natural milestone in the 28-year-old star’s rising relationship with the Italian maison. Following her breakout lead roles in hit C-dramas including Pursuit of Jade, New Life Begins, and Moonlight Mystique, Tian has quickly emerged as one of Asian television’s most compelling style figures, effortlessly blending youthfulness with high-fashion restraint.

A Natural Evolution

Tian’s elevation comes after a series of high-profile collaborations with Gucci. From front-row appearances at Milan Fashion Week to starring in the maison’s Paparazzo bag campaign alongside her Pursuit of Jade co-star (and fellow Gucci ambassador) Zhang Linghe, the actress has consistently channeled Sabato De Sarna’s sleek, contemporary aesthetic. Most recently, she fronted Gucci’s Summer 2026 campaign in Monaco and drew massive crowds at the Generation Gucci showcase at Marina Bay Sands in Singapore.

Her official appointment underscores luxury’s ongoing embrace of China’s new generation of screen talent—where television stardom, digital influence, and heritage tailoring meet.

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