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In an evocative synthesis of cinematic storytelling and British heritage tailoring, Stray Kids member Seungmin anchors the November 2026 cover story for Dazed Korea in collaboration with Burberry. Captured against a rain-slicked urban backdrop in a concept narrative titled City Noir, the South Korean vocalist wanders dimly lit streets draped in Daniel Lee’s reinterpreted Burberry outerwear. The visual aesthetic trades conventional idol glamour for a moody, nocturnal atmosphere, where shimmering streetlights reflect off wet pavement and classic gabardine trench coats.






Beyond the stark visual direction, the editorial offers an intimate glimpse into Seungmin’s evolving artistic maturity. In the accompanying conversation, the artist reflects on unreleased compositions tucked away in his personal drawer and the quiet courage required to navigate creative uncertainty. Draped in structured wool coats, weather-resistant outerwear, and sharp contemporary tailoring, Seungmin embodies a grounded sophistication that mirrors Burberry’s historic dialogue between functional protection and urban romance.



The editorial highlights how luxury houses are increasingly leaning into narrative-driven, atmospheric storytelling with top-tier K-pop figures. By framing Seungmin within a cinematic noir universe rather than a traditional studio backdrop, Burberry and Dazed Korea elevate the collaboration into a poetic exploration of music, solitude, and contemporary style.
All images featured in this article are credited to owners . They are used for editorial and illustrative purposes only, with no commercial intent. All rights remain with their respective owners.