JiyongKim and LANSMERE Reframe Luxury Tailoring with Zegna Fabrics

South Korean menswear pioneer JiyongKim has joined forces with classic luxury house LANSMERE to launch a landmark tailoring capsule across Seoul. Released on October 16, the collaboration merges JiyongKim’s signature sun-bleaching technique—an artisanal process where textiles are exposed to natural sunlight and weather elements over months—with ultra-fine wool fabrics sourced from Italian textile giant Ermenegildo Zegna. The result is a sculptural collection of deconstructed suits, relaxed overcoats, and weathered trousers that bridge traditional European tailoring with organic East Asian subversion.

The partnership represents a major milestone for South Korea’s independent designer ecosystem. By pairing Zegna’s centuries-old Italian fabric heritage with JiyongKim’s environmentally conscious sun-fading process, LANSMERE demonstrates how classic luxury tailoring is evolving to embrace raw, narrative-driven craftsmanship for a new generation of menswear collectors.

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