ROSÉ Unveils “The Original Girl” Customized Denim Capsule at Levi’s Shibuya Pop-Up

Global pop icon and BLACKPINK star ROSÉ has officially unveiled her custom denim capsule collection, titled “Levi Strauss with ROSÉ,” during an exclusive three-story pop-up experience in Shibuya, Tokyo. Building on her global ambassadorship with Levi’s, the limited-edition lineup spotlights two classic silhouettes personally curated by the artist: a sleek two-way zip trucker jacket and effortless loose boot jeans in medium and dark washes.

Reflecting ROSÉ’s signature blend of casual ease and rock-and-roll refinement, each piece features a custom handwritten back patch and offers exclusive in-store customization options across Asia-Pacific, including heat-press patches inspired by her song lyrics and her favorite number 11. The Shibuya activation combines Levi’s legendary denim heritage with contemporary K-pop visual culture, proving that personalized luxury and streetwear icons remain the ultimate fashion statement.

All images featured in this article are credited to owners . They are used for editorial and illustrative purposes only, with no commercial intent. All rights remain with their respective owners.