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Korean acting legend Jun Ji-hyun leads the Fall 2026 campaign for SPA apparel brand Topten, titled Live the Day. Capturing the understated rhythm of daily life from morning routines to evening engagements, the campaign spotlights relaxed one-mile wear silhouettes designed for shifting autumn weather. Key pieces featured in the release include curved-fit denim, soft merino wool crewneck sweaters, structured cardigans, and washed flannel check shirting.






The collection reflects the growing consumer preference for effortless daily layering over rigid, occasion-specific dressing. By showcasing versatile wardrobe staples through an elevated, natural aesthetic, the campaign reaffirms Jun Ji-hyun’s enduring influence as a leading style icon across modern East Asian casualwear.
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