The Golden Swoosh: Nike Elevates Streetwear Heritage Into Modern Demi-Fine Jewelry

Moving away from traditional logo placement on sneakers and apparel, Nike’s first official jewelry line reimagines the world-famous Swoosh as a refined, architectural accessory. Designed for both men and women, the initial capsule highlights two timeless silhouettes:

• Swoosh Hoop Earrings (29mm): Built with S925 sterling silver and featuring a subtle Swoosh integrated directly into the lower curve of each hoop. Complete with a secure hinged snapback clasp, the collection offers a white rhodium-plated edition ($225) and a 14k gold vermeil version ($295).
• Swoosh Necklace (22mm): Featuring a sleek 22mm Swoosh seamlessly set along a delicate curb chain (adjustable between 42.5cm and 52.5cm). Designed for effortless layering, the necklace launches in sterling silver ($165) with a gold vermeil edition expected alongside the full global release.

Reinforcing its commitment to fine jewelry standards, Nike includes specific care instructions to preserve the metal plating: avoiding contact with perfumes, lotions, chlorine, and harsh chemicals, alongside gentle cleaning after exposure to sweat.

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