FRAME and Ritz Paris Reunite for “24 Hours in Paris” Starring Charlotte Lawrence

American denim pioneer FRAME and the legendary Ritz Paris launch the latest iteration of their celebrated partnership with a cinematic Fall 2026 campaign titled “24 Hours in Paris.” Starring musician and style icon Charlotte Lawrence, the campaign captures an intimate, documentary-style portrait of effortless Parisian elegance from day to night.

Set against the storied halls of Place Vendôme, the collection elevates casual luxury through rich suede outerwear, dark-wash tailored denim, supple leather trousers, and embroidered varsity outerwear adorned with the hotel’s iconic crest. Blending California ease with French hospitality heritage, FRAME and Ritz Paris deliver a masterclass in modern jet-set dressing, where historic grandeur meets contemporary streetwear refinement.

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