Elie Saab x H&M: Haute Couture Meets Democratic Fashion For Autumn 2026

In one of the most anticipated fashion announcements of the season, H&M has officially unveiled its next designer collaboration with legendary Lebanese haute couture house ELIE SAAB. Set to launch globally on October 22, 2026, in select stores and online at hm.com, the 55-piece collection translates the brand’s signature red-carpet glamour into a versatile, accessible wardrobe spanning womenswear, menswear, footwear, and accessories.

Fronted by supermodel Imaan Hammam, the collection bridges Elie Saab’s master craftsmanship with everyday wearability. Signature elements of the Beirut-founded maison, such as delicate lace, sharp tailoring, gradient sequins, and iconic monograms , are paired alongside relaxed tuxedo shirts, plush faux-fur coats, and leather separates designed to be styled effortlessly from day to night. By democratizing high-fashion craftsmanship, ELIE SAAB and H&M open a new chapter in luxury retail storytelling.

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