Tang Yan Stars in FENDI’s Global ‘My Peekaboo’ Campaign

Chinese actress Tang Yan has taken center stage in the newly unveiled global campaign for FENDI‘s ‘My Peekaboo’, alongside icons Monica Bellucci, Valeria Golino, and Yara Shahidi. Shot in Rome by photographer Laura Sciacovelli for the Fall/Winter 2026–27 season, the campaign pays tribute to the historic bond between the Italian fashion house and classic cinema.

Elevating APAC Star Power on the Global Stage

Tang Yan’s central role highlights the ongoing strategic alignment between European heritage houses and top-tier Asian cultural figures. By featuring Tang in a campaign that spans global boutiques rather than regional releases, FENDI reinforces the importance of the APAC market, not just as a consumer hub, but as a primary source of cultural influence.

The Cinematic Re-imagining of a House Icon and Tan Yang stunning in the promo

The campaign captures behind-the-scenes moments on a film set, featuring the updated My Peekaboo bag designed with customizable initials and refined proportions. With soft, unlined construction and the house’s signature “smile” opening, the piece represents a balance between functional everyday luxury and timeless Italian leather craftsmanship.