Seungmin Steps into the Rain for the November Cover of Dazed Korea

Under the misty neon glow of rain-drenched streets, Kim Seungmin navigates a quiet narrative of vulnerability and restraint for the November issue of Dazed Korea. Unveiled as the official cover star in an exclusive collaboration with Burberry, the Stray Kids vocalist anchors a cinematic editorial captured through a brooding, noir-inspired lens. Wearing tailored outerwear and signature trench silhouettes from the British heritage house—where he continues to deepen his role as global brand ambassador—Seungmin embodies a delicate balance between classic British utilitarianism and modern South Korean pop artistry.

Presented across three distinct physical covers and three digital editions under the guiding motto “I’ll go first,” the story moves beyond mere campaign styling into a rare, reflective dialogue. In the accompanying interview, the artist opens up about the unspoken creative process, reflecting on unreleased songs tucked away in his drawers and the gradual maturity that comes with trusting the artistic journey rather than forcing it. As Burberry continues to refine its global aesthetic under Daniel Lee, Seungmin’s moody, atmospheric narrative stands as a testament to the quiet power of understated luxury in contemporary fashion journalism.

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