The East Asian Front Row Dominates Prada’s SS27 Opening in Milan

In an unprecedented move, Prada officially kicked off Milan Fashion Week SS27 by opening the official schedule on Day One. Miuccia Prada and Raf Simons presented a collection defined by deconstructed tailoring, vibrant color blockings, and a subtle premiere of an updated brand logo.

As expected, the front row became the epicenter of global attention. House ambassadors TWICE’s Sana, NCT’s Jaehyun, Thai star Win Metawin, XG’s Chisa, and actor Lee Do-hyun commanded the front row in sleek, understated ensembles that instantly dominated social media conversations worldwide.

Prada’s decision to open MFW underscores its agenda-setting power, while its Asian global ambassadors continue to drive the highest Media Impact Value of the entire week.

All images featured in this article are credited to owners . They are used for editorial and illustrative purposes only, with no commercial intent. All rights remain with their respective owners.