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BLACKPINK’s Jennie cements her status as a formidable luxury fashion icon, joining legendary cultural pioneers Cher and Grace Jones as the global face of Moncler’s Fall/Winter 2026 Re/Icons campaign.






Lensed by photographer Gabriel Moses, the cinematic visual campaign draws inspiration from 1950s alpine mountaineering imagery, placing Jennie at the center of a contemporary crowd in Moncler’s archival Karakorum puffer jacket. Styled with a glossy black finish, a vibrant red scarf, and a minimalist cream nylon laqué turtleneck ensemble, Jennie’s appearance marks Moncler’s strategic push to bridge heritage performance outerwear with youth-driven global luxury, translating 70 years of alpine technical mastery into the modern aesthetic vocabulary of Gen Z.
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