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BANG CHAN x BREITLING & ASTON MARTIN F1 IN SINGAPORE
The Global K-Pop Icon Joins High-Precision Swiss Watchmaking and Motorsport Mechanics for an Exclusive Appearance During Singapore Grand Prix Week
The Intersection of High Horology and Motorsport Mechanics
As Singapore prepares for the nighttime spectacle of the Formula One Grand Prix, luxury Swiss watchmaker Breitling and the Aston Martin Aramco Formula One Team have announced an exclusive activation at Raffles City Singapore. Heading the international guest list is Bang Chan, the producer and leader of global K-pop force Stray Kids, marking a significant convergence of luxury horology, high-performance automotive engineering, and South Korean pop culture soft power.
Interactive Experiences and Limited-Edition Timepieces
The Breitling x Aston Martin Aramco F1 pop-up offers visitors an immersive high-speed experience featuring professional racing simulators, reaction speed testing stations, and a curated exhibition of driver helmets. Central to the showcase is the limited-edition Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team timepiece. Bang Chan’s scheduled appearance on October 10 highlights the growing reliance of heritage Swiss watch manufacturers on East Asian cultural ambassadors to engage next-generation luxury collectors.
The Expanding Footprint of K-Pop in Formula One
Bang Chan’s high-profile alignment with Aston Martin F1 reflects a broader strategic movement within Stray Kids, whose members continue to capture the luxury motorsport and automotive industries. Group member Felix has similarly solidified his influence across high-performance automotive storytelling, appearing in prestigious engagements associated with Porsche and Ferrari. Together, these individual partnerships demonstrate how Stray Kids members transcend traditional fashion ambassadorships, positioning themselves at the crossroads of haute horology, supercars, and global luxury lifestyle culture.
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