A Self-Funded Milestone in the Capital of Haute Couture

Indian couturier Gaurav Gupta has officially opened a permanent, by-appointment couture atelier in Paris, marking a major strategic milestone for his eponymous luxury house. Self-funded entirely through the brand’s own revenue, the new outpost in the French capital responds directly to accelerating international demand from global private clients and red-carpet stylist

By establishing a permanent physical footprint in Paris, the house transitions from seasonal showroom presentations during Haute Couture Week to a year-round bespoke service model.

Elevating the VIC Experience and Bespoke Services

The Parisian atelier is designed specifically to anchor the brand’s VIC (Very Important Client) strategy, offering a private, intimate space for client consultations, fittings, and direct acquisition.

> “The idea was really born out of that demand,” notes Gupta on the opening. “It allows us to offer the complete couture service, from viewing and trying the pieces to customization and purchase.”

The permanent presence allows the brand to deliver an uninterrupted, end-to-end haute couture experience, combining architectural tailoring and bespoke customization right at the heart of global luxury.

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