When K-Drama Culture Meets Streetwear: Musinsa Standard Drops ‘The East Palace’ Mascot Collection

There’s a new style icon taking over Seoul’s streetwear scene, and it isn’t a runway model or a front-row fixture, it’s a mythical spirit guardian named Kkeomeoksali.

As Netflix’s hit Korean fantasy-mystery series The East Palace (starring Nam Joo-hyuk, Roh Yoon-seo, and Cho Seung-woo) continues to dominate global watchlists, its quirky in-universe spirit companion, affectionately dubbed the “Joseon Groot” by fans, has achieved instant cult status. Sensing the cultural shift where K-content and fashion collide, Korean retail giant Musinsa Standard has partnered with Netflix for an exclusive capsule drop.

The collection reimagines Kkeomeoksali’s signature round silhouette across minimalist, streetwear-ready graphic T-shirts and plush bag keychains. By blending K-drama lore with Musinsa Standard’s clean, effortless aesthetic, the collaboration turns fan enthusiasm into a tangible fashion statement, proving once again that in Seoul, pop culture is the ultimate runway.

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