Flower Knows Brings C-Beauty Magic to Ulta Stores Across America

Coinciding with its 10th anniversary milestone, viral Chinese cosmetics brand Flower Knows is bringing its dreamlike, fairy-tale aesthetic directly to American shoppers. The C-beauty sensation has officially expanded into 450 Ulta Beauty brick-and-mortar stores across the United States as part of the retailer’s exclusive “Just Dropped Beauty” showcase.

The limited in-store partnership, running through January 30, 2027, features five of Flower Knows’ most coveted collections—including the ornate Strawberry Cupid and Swan Ballet lines. After building a massive global following on social media and earning celebrity fans like Sabrina Carpenter, the brand’s physical Ulta presence follows its successful digital launch on Ulta.com and a retail debut at Urban Outfitters. By giving Gen Z shoppers a chance to experience its intricate, vintage-inspired packaging and high-pigment formulas in person, Flower Knows signals a major milestone for C-beauty in the Western retail landscape.

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