Stray Kids’ Lee Know Named Ambassador for Matin Kim’s FW26 Season

It’s official: Stray Kids’ Lee Know has been unveiled as the new brand ambassador for South Korean streetwear phenomenon Matin Kim. Heading into the Fall/Winter 2026 season, the brand is leveraging Lee Know’s versatile charm—ranging from intense stage charisma to relaxed daily style—to expand its unisex lineup.

Conceptually titled “A celebrity inside and outside a magazine,” the campaign showcases Lee Know effortlessly styling logo knits, cargo track pants, and winter puffer jackets.