Rosé Joins Johnnie Walker as Global Partner in New “Keep Walking” Campaign

Diageo’s flagship Scotch whisky house, Johnnie Walker, has officially named global pop icon and BLACKPINK member Rosé as its newest global brand partner. Spanning key markets across South Korea, the United Kingdom, Indonesia, China, and beyond, the multi-faceted collaboration unites Rosé’s fearless creative trajectory with Johnnie Walker’s historic “Keep Walking” ethos, a narrative centered on progress, self-expression, and pushing cultural boundaries.

To mark the partnership, Johnnie Walker hosted an exclusive launch event at BAR 81 inside Signiel Seoul, atop the iconic Lotte World Tower. During the gathering, Rosé unveiled her custom creation, the “Twist of Something Highball”, a signature cocktail crafted with Johnnie Walker Black Label. The bespoke drink will roll out sequentially across top Seoul mixology destinations, including Hills & Europa, Bar Lion, Compact Record Bar, and venues featured on the Asia’s 50 Best Bars list. Through upcoming visual campaigns and design-led activations, Rosé will infuse her distinct aesthetic into the brand’s heritage, reinforcing whisky’s evolving presence within contemporary global lifestyle culture.

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