Tommy Hilfiger and Hiroshi Fujiwara Reframe Nineties American Prep in FRGMT Collaboration

American heritage brand Tommy Hilfiger has joined forces with Japanese streetwear pioneer Hiroshi Fujiwara and his creative imprint FRGMT to launch a limited-edition menswear capsule celebrating the historical ties between New York hip-hop and Tokyo street culture. Reinterpreting iconic nineties Tommy Hilfiger preppy archival designs, Fujiwara applies relaxed Japanese proportions, graphic typography, and a distinct light blue color scheme. The collection features soft flannel check shirting, dry cotton jersey t-shirts, washed nylon outerwear, and heavyweight cotton twill trousers tailored with FRGMT’s signature lightning bolt iconography.

Set against an energetic New York backdrop, the accompanying fast-paced campaign film follows local skaters and creatives through spontaneous urban encounters, highlighting the natural evolution of prep from Ivy League roots to subcultural street style. The partnership underscores how archival American sportswear continues to be reinvigorated through the lens of influential East Asian designers, bridging traditional tailoring with global contemporary street culture.

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