Adidas Originals and ASOS Take Collection 05 to Paris with Champs Élysées Pop Up

Following a sold-out activation at the Oxford Street flagship in London earlier this summer, Adidas Originals and ASOS have brought their collaborative Collection 05 to Paris with an immersive four-day pop-up at the adidas Champs-Élysées store from October 16 to 19. Coinciding with its global online release on ASOS—following early access for ASOS.WORLD loyalty program members—the launch expands the partnership’s established womenswear narrative while debuting its second menswear line. The new drop translates eighties athletic nostalgia into womenswear through exaggerated proportions, fluid satin fabrics, crystal embellishments, and bold animal prints, while menswear balances relaxed tailoring with heavyweight textured knits, oversized outerwear, and reworked tracksuits.

The Paris takeover underscores the pivotal role apparel continues to play in driving Adidas’ broader commercial momentum. Following a thirty-three percent currency-neutral apparel revenue surge in the first half of 2026—supported by strong double-digit growth across Football, Originals, Running, and Motorsport—the collaboration demonstrates how sportswear heritage and digital fashion retail can successfully merge through high-impact experiential activations.

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