Lisa Steps onto a Lunar Landscape for the Nike Moon Shoe Campaign

Continuing her global partnership with Nike, Lisa of BLACKPINK stars in a surreal lunar campaign launching the latest iteration of the iconic Nike Moon Shoe. Set against a desolate moonscape where she plants a Nike Sportswear flag in a striking all-red ensemble, the visuals pay homage to one of the Oregon brand’s earliest heritage running designs. The campaign is sound-tracked by the 1964 recording “Mister Magic Moon” by The Kim Sisters, creating an intentional cultural link between early Korean pop export history and Lisa’s contemporary global footprint.

Featuring the low-profile sneaker in a seasonal “Tough Red” colorway with a rich burgundy upper and signature waffle outsole, the campaign highlights Nike’s strategy of reinterpreting archival silhouettes through modern pop icons. Alongside her recent leading role in the NikeSKIMS Spring campaign in Paris, Lisa reinforces her position at the intersection of athletic performance and global luxury culture.

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