Korean Lifestyle Curator 29CM Debuts “By All Taste” Conceptual Pop-Up and Brand Manifesto in Seongsu

The Musinsa-Owned Platform Celebrates Individual Aesthetics With an Interactive Physical Experience, Free Custom Font Release, and Curated Local Designer Showcases

A New Chapter for Curation and Lifestyle Design

Leading South Korean fashion and lifestyle platform 29CM, operated by retail powerhouse Musinsa, has officially unveiled its new brand campaign and manifesto today, October 7, under the banner “By All Taste.” To celebrate the launch, the brand has inaugurated an interactive conceptual pop-up space in Seoul’s creative Seongsu district, bridging online discovery with immersive, physical storytelling.

The Seongsu Space and Custom Typography Launch

Located in the heart of Seongsu-dong, the pop-up serves as an architectural reflection of 29CM’s editorial approach to retail. The space features curated lifestyle installations, limited-edition home goods, and bespoke fashion pieces from emerging South Korean designers. Simultaneously, 29CM announced the release of a proprietary open-source typeface designed to embody the brand’s minimalist, text-driven aesthetic, made available free to the public to support local independent creatives.

Defining the Future of Niche E-Commerce in Asia

The “By All Taste” campaign underscores a growing shift in South Korea’s retail landscape toward individual curation over mass-market trends. By transforming routine digital shopping into a multi-sensory physical experience, 29CM reinforces Seongsu’s position as Asia’s foremost testing ground for next-generation fashion distribution.

Recommended Further Reading on Fashionable Kanvas

Monograph: ATiiSSU: The New Language of Desire and the Architectural Anarchy of Seoul