Jang Wonyoung Redefines Preppy Americana in Tommy Jeans Fall 2026 Campaign

The Global K-Pop Icon Infuses Classic New York Streetwear and Tartan Tailoring With Her Signature Youthful Energy

Preppy Americana Meets K-Pop Royalty

Tommy Jeans has officially unveiled its Fall 2026 global campaign starring IVE member and fashion icon Jang Wonyoung. Bringing her signature charm and effortless poise to the American heritage brand, Wonyoung layers archive-inspired prep essentials with bold contemporary proportions, offering a fresh interpretation of classic streetwear.

Deconstructing High-Volume Layering and Tartan

The campaign showcases Wonyoung balancing heritage style codes with an unexpected edge. Key looks feature a preppy pleated tartan skirt paired with an oversized logo sweater, a glossy puffer jacket, and a plush fur-trimmed micro duffle bag. In another shot, she pairs a structured corduroy skirt with a graphic flag jacket and matching tee, demonstrating the versatility of modern casualwear.

Individual Style as the Ultimate Canvas

Speaking on the collaboration, Wonyoung shared: “From prep tartans to oversized logos and denim-on-denim, I love mixing the style codes in unexpected ways. For me, it’s about balancing the timeless with the new.” Her campaign highlights how East Asian youth icons continue to reshape traditional Western fashion legacies for next-generation audiences.

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